Unlike businesses, which primarily exist to generate profits for owners and shareholders, nonprofit organizations have more charitable goals. For instance, housing assistance nonprofits exist to help people find, secure, and maintain safe housing for themselves and their families. Since nonprofits are not businesses, they often require donations to fund their activities. Donation campaigns are periodical events that many nonprofits use to raise funds.
Helping people understand the purpose of donation campaigns can make them more likely to make charitable contributions.